About US
About Us
A Message from the Chemist himself Ibrahim Diallo

It is little wonder that US is considered a signature women's and men fragrance; its bottle and scent brings one to life. US is a natural perfume that was created from organic oils.

There is no doubt that a lover of perfumes should take a different approach when smelling a fragrance that is 100% natural.

Natural perfumes can be perceived strangely by perfumistas, and I have observed that a period of time is often necessary to go over the initial perplexity.

Natural and commercial perfumery are two worlds apart. Natural perfumery may seem rough to someone who is used to commercial perfumes because it has a direct effect on memories, emotions and on the nervous system; while synthetic perfumery acts indirectly through the evocation of memories. Synthetic perfumes do not awaken the olfactory memories, they only evocate the record of these memories, which is a more delicate and less involving process. For example, this is because synthetic rose is not real rose but only an evocation of rose and so on for all the ingredients listed in commercial scents.

My philosophy in making perfumes is based on personality and personalization which exactly the contrary of mass production perfumery.
Personalities are strong, and often the perfume I make is for an "archetypal" type of person. A personalized perfume is made for a quite normal person, or someone who has a "typical" personality. But, the scent that comes from this person, when completed successfully, will reflect the “archetypal” personality. In turn, the scent will be liked by all the people who come in contact with the fragrance.

There is always a measure of exaggeration in an archetype, this is why these perfumes often seem exaggerated.

I know of many people, who, after a while have become so accustomed to natural perfumery that they cannot stand any more (just as I do) synthetic commercial perfumes.

Top Note: Parma violet leaves, green apple and lemon from california

Middle Note: Italian and Moroccan jasmine, light geranium, Bulgarian rose

Base Note: Musk, sandalwood and touch of patchouli